ASAPP specializes in helping build and strengthen member relationships. From product stack and rate strategies AND financial literacy programs to loyalty initiatives and online calculators, we know credit unions and how to deliver an exceptional ROI on your marketing spend.”
MEMBER LOYALTY PROGRAMS
If you want to improve the member experience, loyalty programs are a highly effective means to reinforce brand affinity and grow products and services per member. ASAPP can tailor its full loyalty program: memberFIRSTÔ Loyalty Rewards, inclusive of operational mechanics, loyalty reward partnerships and a member-facing mobile app to meet the needs of your credit union.
When it comes to new members, you need to create a seamless experience from account origination through to the member’s first year of brand touch points. ASAPP’s experience and expertise allows us to help you make a great first impression with consistent online touch points and processes to keep your team on-track and product cross-sell opportunities to increase share-of-wallet.
OPPORTUNITY ANALYSIS AND MANAGEMENT
You’ve got multiple programs in-market and in-branch at any given time, which makes accessing best-bet opportunities difficult. ASAPP OXP develops programs to help your staff track and report member activities, along with lead scoring and reporting systems to help you efficiently manage and monitor programs.
PRODUCT STACK AND RATE STRATEGIES
ASAPP has helped numerous credit unions develop custom product stacks by analyzing market and industry trends and combined that with an in-depth understanding of your members’ needs to help grow your business.
FINANCIAL LITERACY PROGRAMS
ASAPP has created digital and traditional financial literacy board games, built out literacy videos for millennials and supported social content strategies aimed at improving member financial literacy. In short, we know how to position your credit union as a trusted part of the community and connect with your members in a meaningful way.
RESPONSIVE FINANCIAL CALCULATORS
ASAPP’s online calculators are an invaluable resource to help your members make sound financial decisions. These responsive (mobile and digital) tools represent another brand touchpoint to grow engagement and incite action.
RATE APPLICATION TOOLS
Many credit unions struggle finding a balance between attractive rates and remaining profitable. ASAPP has developed a highly efficient process based on in-depth competitive data, desired outcomes and your risk tolerance via a single web application interface.
SEGMENTATION, TARGETING AND POSITIONING
From defining your target segments to your brand’s ideal positioning, ASAPP can help you deliver the right message to the right audience for an exceptional ROI.