Winnipeg, MB, and Wainwright, AB – In partnership with Celero and fintech ASAPP Online Solutions Inc. (“ASAPP”), Me-Dian Credit Union in Manitoba and Encompass Credit Union in Alberta successfully launched ASAPP’s responsive online account opening solution with core banking system integration, enabling the credit unions with semi-autonomous account origination.
For Me-Dian, it is about utilizing technology to bridge the geographic divide, using digital tools to help reach underserved communities in Northern Manitoba. The credit union went live with ASAPP’s non-core integrated solution in September 2017 and upgraded the solution to include core system integration. Me-Dian’s account origination process is now highly automated, meaning staff members are experiencing improved workflow with fewer manual processes.
“Full-range financial service providers are scarce due to geography and a perceived lack of demand in that region, specifically from Indigenous communities,” said Glen Mazur, General Manager of Me-Dian Credit Union. “ASAPP’s technology allows us to approach and serve members in these communities in a unique and progressive way. By integrating ASAPP with our banking system, we’re gaining efficiencies within our branches, including handling peak times better when we see branch activity increase at certain times of the year because of our geographic location and the communities we serve.”
ASAPP’s technology is fully integrated with Fiserv’s DNA™ core banking system, setting their solution apart from others in the market.
In the case of Encompass Credit Union, the goal was to roll out a customized and easy-to-use digital onboarding tool that reflects its brand, while helping grow the credit union’s business. ASAPP’s solution and track record of on-time implementations made the decision an easy one for Encompass Credit Union, and the staff are happy with the results the banking system integration has made possible.
“Working with Celero and the ASAPP team has been a very positive experience,” said Amy Gertsma, vice president, Information Services for Encompass Credit Union. “The solution ASAPP and Celero offer meets our needs, and the project unfolded seamlessly as the team was flexible to adjusting training and product configuration based on our needs. It was a true partnership.”
Rojin Nair, General Manager, Fintech Solutions for Celero, adds, “Our partnership with ASAPP has demonstrated the success of our structured approach to analyzing the market and finding fintech innovations that can benefit credit unions. We work with partners that can offer the level of innovation, scalability and sustainability that credit unions are looking for to achieve their goals and fulfill their vision of being a relevant and future-ready financial institution with increased opportunities for growth.”
Together, ASAPP and Celero have helped over 11,600 prospective members apply to their local credit union entirely online.
“Core banking integration brings significant staff efficiencies forward for Me-Dian and Encompass, because now, staff doesn’t need to key in information from forms or various data sources,” said Ryan Yates, VP Marketing and Operations for ASAPP. This helps to minimize human error, strengthen internal processes, and better leverages technology to improve member experience.”
About Me-Dian Credit Union:
Me-Dian Credit Union is a modern, full-service financial co-operative that focuses on the Indigenous community within all of Manitoba. As a co-operative, the people who use our services— our members— are also owners and shareholders. Members have a say in how Me-Dian Credit Union operates. Me-Dian is responsive to the needs of members, no matter where they live or how they choose to access our services. For more information, visit www.mediancu.mb.ca.
About Encompass Credit Union:
Encompass Credit Union serves nearly 12,000 members and employs 95 staff who work out of their eight locations in Alberta. The credit union offers its members competitive rates and tailored products, while providing the highest service standards to ensure each member receives a personalized banking experience. Encompass embraces the needs of rural Albertans, and its trained professionals conduct on-site visits to better understand what each member needs. For more information, visit www.encompasscu.ca.
Celero is a leading provider of Information Technology (IT) solutions to credit unions and other financial institutions across Canada. A full-service IT company, Celero provides complete banking solutions, IT planning, systems integration, hosting, support, and consulting services as well as analytics solutions and expertise. Celero meets the unique needs of financial institutions and delivers world-class reliability and security through its Canadian-based data centres, employees, and operations. For more information, visit www.celero.ca.
ASAPP is one of Canada’s fastest growing fintechs, and is recognized as Canada’s most complete omni-channel account and loan origination solution for retail and small business banking. ASAPP has been developed by industry professionals including digital marketing, banking, compliance, analytics and technology experts that have ensured the solution delivers effective and efficient business operations while increasing customer engagement for Canadian FIs. For more information, visit www.asappbanking.com.
Me-Dian Credit Union
Amy Gertsma, ACUIC
Vice President, Information Services
Encompass Credit Union
Director, Planning and Business Development
VP Marketing & Operations
ASAPP Online Solutions Inc.