As part of the evaluation of ASAPP and Northern Credit Union’s (“Northern”) strategic business needs over the past six months, the organizations have entered into a new operating model for their strategic relationship, effective as of the New Year.
As part of this updated model, Lucidia Ltd. re-assumes complete ownership and board direction for ASAPP Financial Technology Inc., its financial services subsidiary. Northern, meanwhile, is the first ASAPP Client-Partner to acquire a perpetual license to the ASAPP software (a new licensing option offered effective for 2020). This allows Northern to continue to leverage ASAPP for its omnichannel account and lending origination needs.
Northern and ASAPP have also signed a three-year strategic agreement that includes significant custom enhancements to ASAPP’s Omnichannel Experience Platform along with full-service Digital Agency Services delivery, whereby ASAPP will continue to serve as Northern’s marketing and web development Agency of Record.
While Northern no longer retains representatives on ASAPP’s Board or acts as a formal testing and deployment partner (post release of ASAPP 9.0 in late January), the credit union will continue to be at the forefront of ASAPP’s innovation as it has since day one with its significant and ongoing investment in ASAPP enhancements.
Northern and ASAPP will continue to produce market-leading and award-winning programs, similar to their prior innovative work that has included the Small Business Rocks program (2017 CCUA National Innovation Award winner) and the highly successful Plaid Friday and St. Plaidy’s Day flash sale campaigns (significant internal deposit growth).
JR Pierman, ASAPP’s President & CEO notes, “Our business relationship and friendship with the Northern team goes back to 2006. Over the past 14 years, each evolution in the strategic partnership has brought new innovations for the Canadian CU-market, from Northern being one of Canada’s first credit unions to deliver a fully online digital photo calendar contest to members (in 2006), to being the first Canadian credit union to fully integrate omnichannel lending origination with DNA (in 2016). We appreciate and value the strategic guidance, testing and deployment partnership and friendship offered by Northern throughout our ASAPP journey over the past four years and look forward to this next step in our path together.”
Richard Adam, Northern’s President and CEO adds, “The ASAPP team has been and will continue to be a very important part of the strategic transformation that is underway at Northern. We are excited about the enhancements we plan to bring-to-life within ASAPP, and the continuing digital marketing programs we will deliver together to support our members and Northern’s growth.”
About ASAPP Financial Technology
ASAPP delivers Customer Experience Software and Digital Agency Services that create sustainable competitive advantages for regulated financial service providers as they compete against direct-to-consumer fintech solutions. ASAPP OXP is Canada’s most complete omnichannel experience platform for the financial services industry. For more information, visit asappbanking.com
About Northern Credit Union
Northern Credit Union is a full-service, locally operated financial institution, offering personal and commercial products and services and financial planning expertise to more than 72,000 member shareholders. Serving 31 Ontario communities, Northern is committed to educating members about financial literacy and providing the tools to help members achieve their financial goals. For more information about Northern’s partnership with ASAPP, please contact Liisa Wooley, SVP Member Experience, visit northerncu.com