Help members make better financial decisions
Financial Literacy Programs
ASAPP has created financial literacy programs, videos, articles and even digital and physical financial literacy board games with social strategies aimed at getting millennials interested in learning. In short, we know how to position your credit union as a trusted part of the community and connect with your members in a meaningful way.
Not only do financial literacy programs increase brand affinity, they also make a real impact on member lives and help them make better financial decisions. Members who think their primary financial institutions (PFI) support their financial health are:
- 3X more likely to be “very satisfied” with their PFI
- 3X more likely to recommend their PFI
- 2X more likely to continue their relationship with their PFI over the next five years
- 5X more likely to report interest in purchasing additional products and services and are more likely to hold products and services beyond core checking and saving products (Source: Financial Health Network, 2019)
So, what’s the best way to approach financial literacy?
To position Northern Credit Union as a trusted source of financial literacy information, we created a comprehensive, multi-channel program that would help educate its members to help them prosper and make better financial decisions.
We began by shooting and producing a series of entertaining and engaging web videos, covering a range of key financial literacy topics. The videos, along with other helpful resources, blog stories and tools, were hosted on a branded, custom website we created for NCU.
The new financial literacy content was strategically promoted through weekly video releases, a media mix of digital tactics, native components and an ongoing social media campaign. The goal was to present an entire platform that members could go to answer any financial questions they might have.
Our financial literacy program was a huge success and very well received by members of Northern Credit Union. It went on to win several awards in the credit union system and helped build brand affinity, member retention and positioned NCU as a caring community advocate.