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Product Stack & Rate Strategies

Optimize your approach to boost ROI

Product Stack & Rate Strategies

 

Your financial products need to be designed for a digital world. They should be to be accessible online, reflective of member needs and strategically positioned with a rate that makes sense in a global marketplace. We can help you develop the right strategy to get the optimal return.

 

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How do you decide which products to offer? How do you position those products? And, what is a competitive rate that will optimize your revenue? These are a few of the questions we seek to answer with our product stack and rate strategies.

 


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If you’re not including a strategic analysis of your products in your marketing plan, you may be spending advertising dollars on the wrong products, resulting in a loss of potential revenue.

We can analyze your current products and suggest features that make sense for your members, meet their needs and are easily accessible online. Finally, we’ll analyze the current marketplace to ensure that your rates are competitive and likely to generate a strong return.

 


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By executing the right product strategy, your credit union can expect:

  • Increased member engagement
  • Increased product sales
  • Higher organic search results and traffic

 


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