Manitoba credit union selects member onboarding tool to empower their growth strategy and offer ease and convenience to current and future members

Manitoba-based Rosenort Credit Union is adding anytime, anywhere, any device, account opening and loan origination capabilities for their members.

The credit union recently selected ASAPP’s omnichannel account opening solution for retail and small business banking. The digital tool will allow Rosenort’s members to open accounts and apply for products using an intuitive digital platform that completes the process in as little as 5-7 minutes.

“At Rosenort Credit Union, our vision is to 'help people help themselves' and we have been serving our members for almost 80 years," said Brad Penner, Rosenort Credit Union’s chief executive officer. "While advances in digital technology have redefined and expanded what this means, it is still a basic tenet of what we stand for. Providing a digital option for members to open accounts whenever they want to, while helping to improve the workflow for accounts opened in the branch, is an important way to achieve this."

Digitally enabled member onboarding and automated account opening is a necessity for financial institutions that are looking to leverage their digital strategies to grow their businesses. Canadian fintech ASAPP has built momentum in the market with their omnichannel solution that is fully responsive and fully integrated with the DNA® core banking system from Fiserv. An aggressive product roadmap, including Canada’s first omnichannel integration of inline creditor insurance, amongst a continuously growing list of functionality and features, has helped ASAPP increase ROI for its credit union partners.

Seven Canadian credit unions use ASAPP currently, and four more are planning to launch in the next three to six months.

ASAPP has differentiated itself in the market by providing a member-first completely digital process. Other available solutions are essentially form data collection tools with a promise for follow-up from the contact centre. In addition to account opening, the ASAPP digital platform allows credit unions to offer their members digital lending for secured and unsecured loans, including lines of credit and mortgages, with real-time approval and risk-based rate determination.

“Credit unions understand they need an account opening and lending solution that offers ease and convenience to their members, but to also realize back office efficiency gains, better credit decisions and faster lending processes,” said J.R. Pierman, president of ASAPP. “Digital onboarding is a foundational element of any credit union’s digital strategy.”

Rosenort plans to launch their customized version of the ASAPP solution to their members in Q1 of 2019.
Find out more about the ASAPP solution and their success helping credit unions strengthen their digital capabilities for members on

About Rosenort Credit Union
Rosenort Credit Union provides financial services to members throughout Manitoba with offices in Rosenort, Winkler, and Altona. RCU is a leader in service excellence while offering some of the best rates in the country. For more information, visit

About ASAPP Financial Technology Inc.
ASAPP is one of Canada’s fastest growing fintechs, and is recognized as Canada’s most complete omni-channel account and loan origination solution for retail and small business banking. ASAPP has been developed by industry professionals including digital marketing, banking, compliance, analytics and technology experts that have ensured the solution delivers effective and efficient business operations while increasing customer engagement for Canadian FIs. For more information, visit

About Celero
Celero is a leading provider of Information Technology solutions to credit unions and other financial institutions across Canada. Included in the 2018 IDC Top 100 FinTech Rankings, Celero provides complete banking solutions, IT planning, systems integration, hosting, support, and consulting services as well as business analytics solutions and expertise. Celero meets the unique needs of financial institutions and delivers world-class reliability and security through its Canadian-based data centres, employees, and operations. For more information, visit