Steinbach Credit Union (“SCU”), in partnership with Celero and ASAPP Online Solutions, is launching a state-of-the-art digital account opening platform to serve members anytime, anywhere.
With over $5.4B in total assets, SCU is Manitoba’s largest credit union, and the eighth largest in Canada. With ASAPP, SCU’s 88,000+ current members can now select and open a multitude of banking products online. From chequing and savings accounts to Term Deposits, Registered Savings Plans (RSPs) and Tax-Free Savings Accounts (TFSAs)—all can be acquired in a matter of minutes in mobile, tablet, or desktop environments.
ASAPP’s advanced technology provides SCU’s existing and prospective members with anytime access to their banking products. The straightforward, intuitive solution offers omni-channel capabilities. This is especially relevant because, while SCU is one of the country’s largest credit unions, it serves its membership out of three branches. The omni-channel account origination solution uniquely positions SCU with a flexible footprint that supports the credit union’s strategy to increase digital delivery of service to members and grow its business.
“With ASAPP, we’ve made great strides to become one of the most digitally enabled financial institutions in Canada,” says Andy Alguire, Vice President, Information Technology, Steinbach Credit Union. “With our value-based financial products, paired with innovations in technology, we’re in a great position to help our members improve their financial well-being and achieve what’s important to them.”
Celina Philpot, Steinbach’s Executive Vice President Member Engagement and Brand, adds, “We realize in today’s financial world, it’s all about the experience - providing members with an easy, straightforward and rewarding way to save and earn. ASAPP allows us to deliver an unparalleled member experience, which is aligned with our commitment to helping our members reach their financial goals.”
Ryan Yates, Vice President, Strategy, for ASAPP, concludes, “We’re excited to partner with Celero and bring SCU’s digital member acquisition strategy to market.  SCU is a leader among credit unions—a forward-thinking financial institution - that recognizes the importance of digital delivery as part of its branch distribution service model. Partnering with SCU, along with other credit unions in Manitoba, is exciting and rewarding for our team, and will be even more so for their valued members.”

About Steinbach Credit Union (SCU)
Founded in 1941, Steinbach Credit Union is Manitoba's largest credit union and the 8th largest credit union in Canada. SCU offers a full scope of banking services from daily chequing and savings accounts to mortgages, investments, agricultural and commercial loans. It operates three branches (one in Steinbach and two in Winnipeg), and serves over 88,000 members and 413 employees. For more information, visit
ASAPP delivers Canada’s most complete omni-channel account and loan origination solution for retail and small business banking.  ASAPP has been developed by industry professionals including digital marketing, banking, compliance, analytics and technology experts that have ensured the most complete omni-channel solution is delivered to Canadian financial institutions.  For more information, visit
About Celero
Celero is a leading provider of Information Technology (IT) solutions to credit unions and other financial institutions across Canada. The only Canadian company included in the 2017 IDC Top 100 FinTech Rankings, the most comprehensive vendor ranking in the worldwide financial services industry, Celero is a full-service IT company, providing complete banking solutions, IT planning, systems integration, hosting, support, and consulting services as well as business analytics solutions and expertise. Recognized as a 2018 Best Small and Medium-sized Employer in Canada by Aon, Celero meets the unique needs of financial institutions and delivers world-class reliability and security through its Canadian-based data centres, employees, and operations. For more information, visit
Media Contacts
Celina Philpot
Executive Vice President Member Engagement and Brand
Steinbach Credit Union
P: 204.326.3495
Ryan Yates
Vice President, Strategy
ASAPP Online Solutions
P: 647.465.8476
Leanne Northwood
Director Planning and Business Development
P: 403.692.2732