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ASAPP Financial Technology and LoanConnect Form Digital Lending Strategic Partnership

ASAPP Financial Technology and LoanConnect Form Digital Lending Strategic Partnership

September 27 2019 Toronto, ON

Over the past several years, London-based LoanConnect has worked to develop a market-leading search engine that enables consumers to search loans from various Canadian financial institutions and private lenders. Through integrations with Canadian websites including Lowest Rates, Credit Karma and Ratesupermarket, LoanConnect has been fulfilling its mission of delivering easier, and more transparent access to borrowing for Canadians across the credit spectrum.

Today, ASAPP and LoanConnect are excited to announce a new strategic partnership that will provide the most in-depth integration to-date for LoanConnect. Canadian credit unions that are leading the way in omnichannel-lending for Canadian consumers will now be featured on the LoanConnect platform.

ASAPP’s OXP | omnichannel experience delivers Canada’s most complete omnichannel account and lending origination software (AOS/LOS) for regulated Canadian financial institutions. With credit unions leveraging its licensed software across Canada, ASAPP supports the lending decisions of Canadian credit unions adjudicating the credit needs of thousands of consumers.

By combining LoanConnect’s proprietary search engine, integrations with key financial platforms, and ASAPP’s industry-leading omnichannel LOS software, an exciting new opportunity is presented to Canadian credit unions and their respective members. Together, ASAPP and LoanConnect offer an ongoing stream of digital lending opportunities, along with secure Fintrac-compliant lending application processing, automated lending auto-adjudication, risk-based pricing, and integration with DNA core banking. The new integration will be offered on a true per-acquisition basis, connecting initial digital lead generation with final loan approval and core banking account creation.

Next week, LoanConnect will be attending the Celero DigitalX Fintech Conference in Montreal as one of six finalists for the 2019 Fintech Innovator Award being presented on Wednesday, October 2.

ASAPP, an Emerald sponsor for the Celero Fintech Conference, will be hosting its first Partner Forum in Montreal on Monday, September 30, and will also be demonstrating the new LoanConnect integration capability throughout the conference.

“Our Strategic Partnership with LoanConnect fits directly with ASAPP’s vision of supporting regulated financial institutions as they compete against direct-to-consumer fintech solutions. ASAPP’s Client-Partners now have the choice of driving digital lending directly to their platform,” says JR Pierman, ASAPP’s President & CEO.

Adam Rice, LoanConnect’s CEO, adds: “By working with a larger number of Canadian financial institutions via the integration and partnership with ASAPP, we continue to move towards our vision of providing Canadians with simpler and more direct access to the right credit source.”

Please drop by the ASAPP booth at the Celero Conference or request an appointment through the conference app to be one of the first to get a look at the new ASAPP-LoanConnect integration.


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About LoanConnect

LoanConnect has developed an online lending platform that enables consumers to search for qualified loans from various Canadian lending institutions. The company’s goal is to provide Canadians across the credit spectrum with simpler and more direct access to the right credit source, with options from both established financial institutions and the growing number of private lenders located across the country. The loans are used to cover life's planned and unplanned expenses; from home renovations and medical procedures, to veterinary bills and car repairs. For more information click here.


About ASAPP Financial Technology

ASAPP delivers Custom Experience Software and Digital Agency Services that create sustainable competitive advantages for regulated financial service providers as they compete against direct-to-consumer fintech solutions. ASAPP OXP is Canada’s most complete omnichannel experience platform for the financial services industry. For more information, visit


Media Contact

JR Pierman
President & CEO
ASAPP Financial Technology


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