Prairie Centre Credit Union Selects Celero and ASAPP for Omnichannel Account Origination
Saskatchewan-based Prairie Centre Credit Union recently chose Celero to integrate ASAPP’s omnichannel account origination solution into its core banking system. The credit union selected ASAPP in order to transform its account opening experience for new and existing members – both online and in-branch.
“Our vision is to create a consistent, seamless experience for members in their channel of choice,” says Blair Wingert, COO, Prairie Centre Credit Union. “Through ASAPP’s account origination software, we will be able to offer members anytime, anywhere access to products and services online, while also enhancing and streamlining our current in-branch approach.”
Flexibility and configurability were also main factors in the selection process. Prairie Centre believes that partnering with ASAPP and Celero provides them the ability to immediately streamline their current account opening process, while also building a foundation for future enhancements as member needs and expectations continue to evolve.
Tony Dunham, SVP Sales and Marketing at ASAPP believes that ASAPP can not only help credit unions like Prairie Centre create industry-leading account origination experiences, but also have a larger impact on organizational strategies. “We have seen ASAPP become a catalyst for digital transformation because it places an emphasis on the importance of providing an omnichannel member experience, directly from the point of account origination,” says Dunham. “It helps credit unions deliver experiences that engage members more deeply and increase share-of-wallet growth thanks to the unparalleled convenience it offers.”
Prairie Centre is one of four credit unions currently implementing ASAPP with Celero’s integration expertise and one of 20 Canadian credit union brands that have licensed the software from Celero across eight Canadian provinces. In addition to account opening, the ASAPP digital platform allows credit unions to offer their members digital, mobile and in-branch lending for secured and unsecured loans, lines of credit and mortgages, with real-time approval and risk-based rate determination.
“We are pleased that credit unions are embracing the integration value we bring. By leveraging an established fintech partner like ASAPP, we are enabling our credit union partners to harness their member engagement strategies and grow their share of wallet in competitive market segments,” says Simon Vincent, Executive Vice President of Banking and Omnichannel Solutions and Services at Celero.
About ASAPP Financial Technology
ASAPP OXP is Canada’s most complete omnichannel experience platform for the financial services industry. ASAPP delivers Customer Experience Software, Software Support and Digital Agency Services to provide best-in-class member experiences that help our Client-Partners achieve greater ROI. For more information, visit asappbanking.com.
About Prairie Centre Credit Union
Prairie Centre Credit Union is headquartered in Rosetown, Saskatchewan and is the financial institution of choice for over 15,000 members, making it the 6th largest credit union in the province. PCCU was selected as a Platinum Level AON Best Employer of Canada in 2019. For more information click here.
Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada. Clients trust Celero’s proven track record delivering innovative banking technologies, digital and payment solutions, cloud computing, outsourcing, IT, and advisory services. Celero offers reliability and security through its world-class hosted banking system and data centre operations. With key partnerships across the globe, Celero also brings the scale and extensive capabilities of multinational technology companies and the focused expertise of fintech startups. For more information click here.